Discover more about how Shaftesbury Capital can help you achieve long-term success in the West End.
Whether you're opening your first London location or expanding an established brand, we work closely with you to achieve long-term success in the West End.
We work in partnership with businesses to create the right environment for success. From iconic locations and exceptional footfall to active management and long-term relationships, discover what makes our destinations different.
Our destinations occupy some of London's most recognised, best-connected and culturally significant neighbourhoods, including Covent Garden, Carnaby Street, Soho and Chinatown. Their international reputation, limited availability and enduring appeal continue to attract leading UK and international brands.
An annual footfall of 150 million create a thriving seven-day trading environment, driven by Londoners, domestic and international visitors, office workers, residents, theatre audiences and London's vibrant evening economy.
We carefully curate the mix of retail, hospitality, leisure and cultural operators across our destinations, creating complementary brand adjacencies that strengthen customer engagement. Destination marketing and continued investment in the public realm help increase footfall, dwell time, spend and cross-shopping, creating an environment where brands can thrive.
From first London locations to flagship stores, we build long-term partnerships that support your evolving businesses. Whether expanding, relocating or securing larger premises, our portfolio provides opportunities to grow with confidence over time.
We understand the importance of pace, clarity and efficient decision making. Our leasing, asset management and operational teams work closely together to keep transactions moving, respond quickly and support successful openings through a collaborative, commercially focused approach.
Through thoughtful curation, active management and investment, we help these destinations evolve while protecting the heritage and character that make each one unique.
Explore our destinationsWe believe strong relationships are the key to creating successful destinations. We work closely with you to understand your ambitions, support your growth and create environments where businesses, communities and visitors thrive alongside one another.
Our customer approach is shaped by five core commitments that guide how we partner with our customers across our West End portfolio.
We deliver a high-quality service and well-maintained spaces, designed to help you and your business to thrive in our destinations.
We aim to build lasting relationships by actively listening to your feedback and responding to your requests, enabling us to meet your needs while continually evolving and enhancing our service.
We communicate proactively in a clear and concise manner, keeping you informed and up to date on all relevant matters.
We collaborate with our service partners to ensure our services are appropriately scaled, meet your expectations and deliver value for money.
We provide regular updates on our progress towards our sustainability targets and offer opportunities to work with our community partners. We will also explain how our initiatives can help you achieve your own ESG goals.
I’m so proud of how far Darjeeling Express has come in the last few years – what started as a passion project for me has become a mainstay of Indian dining in London, and a successful example of female empowerment in hospitality. As we continue to grow, Shaftesbury Capital has supported us with a space that allows our all-female team to remain front and centre, while taking the next step in our exciting journey.
Carnaby Street is one of London’s busiest and most iconic shopping streets, making it the ideal location for our first European store. This opening allows us to bring something exclusive to UK customers, offering a carefully curated range of apparel and accessories they can’t find anywhere else. Surrounded by standout brands and a style-conscious audience, we’re able to build on the success we’ve achieved in the US, while establishing Edikted as a must-visit brand in Europe.
Choosing Covent Garden for our pioneer store was a natural decision. Saucony is a community-driven brand, and this immersive store reflects our commitment to enhancing the running experience. Situated in the heart of Covent Garden on James Street, the new store allows us to connect with the neighbourhood’s vibrant community. More than just a retail space, the store serves as a cultural hub for London’s running lifestyle community.
Our relationship with Shaftesbury Capital is one that has proven incredibly rewarding, having worked with them now for more than 18 years, so it felt right that we select Chinatown London for Arôme. It is a hub for ESEA culture, and whether we are welcoming tourists, residents, or office workers, we know that the people who come to this part of the West End are seeking exactly what we’re offering – authenticity enhanced through innovation.
Find the latest information on how Shaftesbury Capital is the long-term steward of an irreplaceable portfolio of iconic destinations in the heart of London’s West End.
Looking for your next location in one of the key destinations in London? Get in touch to find out more at leasing@shaftesburycapital.com.
Contact our team