Kookaï and K-Way bolster Carnaby Street's fashion mix
Occupying 1,800 sq ft, Kookaï has launched its debut permanent UK location at 37 Carnaby Street, showcasing its refreshed iteration following success across Australia, New Zealand and Europe. The new boutique-style flagship features a selection of womenswear, designed exclusively from its Melbourne studio. The debut is a clear vote of confidence in Carnaby Street and the wider Soho neighbourhood, as a platform for international brands to make an entrance into the UK market.
Located at 26–27 Carnaby Street, K-Way has opened its West End debut. The 1,400 sq ft flagship marks a key stage in the strategic expansion for the retailer, which, like Kookaï, has an extensive presence across Western Europe. The new location stocks its signature outerwear across menswear, womenswear, childrenswear, and accessories.